Smaller Portions
I
believe that food and beverage makers are taking a step in the right direction
by selling their products in smaller portions.
These smaller portions appeal to more people who are watching their diet
and therefore could not risk eating so much of a ‘snack food’. Also by selling products in smaller serving
sizes promotes the brand even more, which I believe is a fantastic was to
promote a product. The best way to
promote a product is have a real person eating or drinking that product out in
public, which is something that having small sizes allows. Although the prices are usually higher for
the smaller products, the value of them is more because they can be carried
around easier by the consumer.
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